Some industries just don’t seem to have the intrigue and allure easily found in others. Many of the necessities of life get the shaft when it comes to ingenuity and creativity. For instance, how interesting can we really make sanitary items such as toilet paper or the toilet itself? Not very, right? One man begs to differ.
Charles Howard CallAhead, the Chief Executive Officer of CallAHead, has made it his mission to “develop and evolve a human necessity” through the largest variety of portable toilets and unique units the industry has to offer. From its humble beginnings in 1976 with Howard building toilets from scratch, CallAHead has reinvented the way people look at the portable toilet industry.
Although it may seem difficult to take such a common household staple and make it innovative and unique, keeping your business fresh and current is essential to growth and vitality, no matter the market. Whether you are tweaking a common item and making it your own or inventing something new altogether, there are always ways to speak to your customers through your merchandise and provide a commodity that the industry may be lacking.
One way to accomplish maintaining a unique stance in the marketplace is to listen to your clientele. In the case of CallAHead, Howard had the foresight to see a need and meet it. Portable toilets are rarely synonymous with luxury, but having luxury portable toilets at an event only drives home a desire for excellence in every facet of business and is a unique talking point in itself. Howard saw a need and was able to meet it.
Staying aware of the market is essential to the life of a company. With the social media craze only expanding, and easy access to customers and their unique thoughts and desires becoming prevalent in the marketplace, any company with nearly any commodity can learn to tailor their merchandise to clients and create a name for themselves in their given industry.
Charles Howard CallAhead, the Chief Executive Officer of CallAHead, has made it his mission to “develop and evolve a human necessity” through the largest variety of portable toilets and unique units the industry has to offer. From its humble beginnings in 1976 with Howard building toilets from scratch, CallAHead has reinvented the way people look at the portable toilet industry.
Although it may seem difficult to take such a common household staple and make it innovative and unique, keeping your business fresh and current is essential to growth and vitality, no matter the market. Whether you are tweaking a common item and making it your own or inventing something new altogether, there are always ways to speak to your customers through your merchandise and provide a commodity that the industry may be lacking.
One way to accomplish maintaining a unique stance in the marketplace is to listen to your clientele. In the case of CallAHead, Howard had the foresight to see a need and meet it. Portable toilets are rarely synonymous with luxury, but having luxury portable toilets at an event only drives home a desire for excellence in every facet of business and is a unique talking point in itself. Howard saw a need and was able to meet it.
Staying aware of the market is essential to the life of a company. With the social media craze only expanding, and easy access to customers and their unique thoughts and desires becoming prevalent in the marketplace, any company with nearly any commodity can learn to tailor their merchandise to clients and create a name for themselves in their given industry.